Frugalpac announces partnership with Project Waterfall3 minutes read
Frugalpac, has announced the launch of its partnership with leading water charity, Project Waterfall, through the introduction of a specially designed Frugal Cup – the UK’s first fully recyclable coffee cup made of recycled paper – and a donation of 1p per cup sold.
The new edition of the Frugal Cup has been specifically designed to help raise awareness of Project Waterfall’s aim to bring clean water, sanitation and education to coffee-growing communities across the world, providing UK coffee shops with the opportunity to do their bit for charity and supplying an environmentally-friendly solution for cafes and consumers seeking an alternative to difficult to recycle cups.
Approximately 2.5 billion coffee cups are used and thrown away each year in the UK, however according to widely published statistics – such as those from the BBC’s Reality Check – less than 0.25% of these are currently recycled. Made from recycled paperboard, with no waterproofing chemicals, the Frugal Cup’s food-grade liner separates easily during the standard recycling process, providing a solution to this issue. The paperboard and liner can then be recycled through separate streams which means that the cup can be deposited in any paper recycling bin at home, on the street, in the coffee shop or office.
Paul McReynolds, Head of Sales and Marketing at Frugalpac, states:
“We’re pleased to announce our support of Project Waterfall with the introduction of a bespoke Frugal Cup. As consumer demand for brands to do more for the environment increases, as does our commitment to providing outlets across the country with solutions to meet customer needs. Not only is the Project Waterfall Frugal Cup a fully recyclable and therefore more sustainable option, but 1p from every cup sold will be donated to a great cause, helping to support the world’s coffee growing regions by supplying them with clean water and better sanitation.”
Rebecca Hodgson, Programme Manager at Allegra, adds:
“We’re delighted to welcome Frugalpac onboard to support the Project Waterfall initiative. Since 2011, we have worked hard to raise over £1m, changing more than 50,000 lives in Nicaragua, Tanzania, Rwanda, Vietnam, Uganda, Kenya and Ethiopia, but there is still a lot of work to be done. We’re working to end the water crisis in our lifetime and having the support of likeminded brands such as Frugalpac makes a big difference. We encourage outlets to #getFrugal by stocking up on the unique Project Waterfall Frugal Cup today.”
The Project Waterfall Frugal Cup, is available in a specially curated blue charity design, which is easily customisable with a stamp but also showcases the cause supported. It is available 8oz, 12oz and 16oz sizes.